Break the Glass, Not Your Teeth

Untangling how to tie the knot for English speakers

A recent arrival from New York is on a mission to make sure English speaking brides in Israel don;t let the language barrier turn them into bridezillas.

Tracy Goldstein opened a wedding planning company at 19 in New York. Since coming here, and discovering brides to be had few resources in English, she’s made it her business to become an online bridal maven for English speaking couples.

Tracy Goldstein
Courtesy

“When I moved to Tel Aviv I realized there is an immense industry in Tel Aviv, as well as the rest of Israel, for both Israeli and Jewish brides from all over the world and that they just were not listed on the Internet in English,” Goldstein, 23 and single, told Anglo File.

A few times a week, Goldstein posts articles, often with many high resolution photos, about issues of interest to couples about the tie the knot: The site, called “Hatunot − The English speaker’s guide to planning a wedding in Israel,” features discussions of bridal gowns and wedding venues, of course, but also deals with hats, desserts, invitations, and so on. On Hatunotblog.com, one also finds a long list of wedding venues and service providers, such as photographers, DJs and make up artists.

Every company included on her blog speaks English, to help Anglo brides and grooms overcome the language barrier, explains Goldstein, who is currently pursuing an MBA at Tel Aviv University.

“Like everything else in this country, wedding planning means a lot of negotiation. Actually this is pretty similar in the U.S. as well, except in Israel you can get much more into the negotiation game,” she said.

In fact, Goldstein is convinced that Israel is a better place to get hitched than the U.S.: “The weather is almost always reliable − after May − so brides don’t have to worry about rain on their outdoor ceremony, prices are much cheaper − Manhattan venues are almost four times as expensive as Israeli ones − the venues can accommodate large numbers, considering Israelis invite everyone they know to their weddings, and kosher catering is never an issue,” she said.

But there are are other kinds of differences, Goldstein says.

“I have heard all different stories from friends who have married in Israel: my favorite is my best friend’s hair stylist who came to her apartment on the wedding day and asked her if she had any hair spray and a hair brush to start working,” she recalled.

A current trend in Israeli weddings replaces the traditional wedding cake with wedding cupcakes, Goldstein said.

“This trend is already all over American and U.K. weddings but after the opening of several cupcake shops [in Israel], Israeli brides are loving the idea and ordering them as well.”