The Boycott Divestment and Sanctions (BDS) movement is planning on releasing a smartphone app to facilitate people who wish to boycott Israel, the International Business Times reported Thursday.
The app will inform users of a company's links to Israel by using a database that lists various products researched by a team of volunteers. According to Abbas Nikvi, one of the founders of the BDS group at the University of Pennsylvania quoted in the report, the app is aimed at potential boycotters and will allow them to "dynamically and quickly identify products that fall within the BDS boycott guidelines."
The BDS movement has recently made headlines in Israel, most prominently, after it pressured American actress Scarlett Johansson to resign as global ambassador of Oxfam, following her decision to become the official spokesperson for Israeli company SodaStream, which has a factory in the West Bank.
Last month, Prime Minister Benjamin Netanyahu convened a meeting to discuss how to cope with the growing threat of the economic boycott on Israel, following steps by several European companies to distance themselves from Israeli investments. For example Dutch Vitens water company severed ties with its Israeli counterpart Mekorot and the Netherlands' largest pension fund manager PGGM decided to withdraw its investments from the five largest Israeli banks due to their involvement across the 1967 line.
Most recently, during an official visit to Israel on Wednesday, British Prime Minister David Cameron pledged in the Knesset to oppose the boycott of Israel and defeat all attempts to delegitimize the country.
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