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Last update - 16:09 01/06/2008 Revealed: How Israeli hi-tech guru inspired Google 'magic formula' By Maayan Cohen, TheMarker Correspondent Tags: Israel, Sergey Brin, Google  Google co-founder Sergey Brin told fans at a Holon meeting last month that Israeli Internet entrepreneur Yossi Vardi gave him the idea upon which he and partner Larry Page based the search engine that made his company grow into one of the largest and most influential in the world. Speaking at a "Garage Geeks" event, Brin described how Google had decided upon its business model. "Yossi invented for us the magic formula," he said with a smile. "He told us to devote two thirds of the [internet] page to original results, and a third to advertisements, and that is what we did." Advertisement Brin was referring to Google's innovative method of displaying advertisements with similar wording to the search results. This system is now employed in gmail - the company's email service. Rumors have surfaced in the past that this business model originated with Vardi, but neither Brin nor Page have acknowledged their substance until the meeting. Vardi has been involved in the hi-tech world for more than three decades. Among his notable achievements is the creation of world's first Internet-based instant messaging system ICQ, which was developed by Vardi's son and partners, with his backing. Bookmark to del.icio.us   Building Google How an Israeli hi-tech guru inspired Google's 'magic formula'. La femme Tzipi Colleagues regale the Sunday Times with stories of Livni's days on a Mossad hit team.   1.   Peanuts by Comparison 16:14  |  * BEN JABO 01/06/08   2.   now the anti israel brigade tell us all what 16:29  |  victor hardman 01/06/08   3.   Shear genius to mix advertisement with content 16:47  |  Wendy 01/06/08   4.   Watch jealousy.com - jackal, vixen, natallie etc 18:01  |  glial 01/06/08   5.   The lack of response says it all !! 22:11  |  Free Gilad Shalit 01/06/08   6.   google search results presentation stink 23:05  |  h 01/06/08   7.   IT IS OUTRAGEOUS THAT 14:02  |  Heinrich Pestalozzi 02/06/08

Read & React Akiva Eldar: Olmert should carry out his vows to the PA Responses: 11 John McCain: U.S. is committed to preventing a second Holocaust Responses: 18 Who didn't attend New York's pro-Israel march? Israelis Responses: 62 Lebanese sources: Hezbollah still holding on to more Israeli remains Responses: 36 IDF soldiers: Nature authority killed dogs cruelly Responses: 16 Rosner's Domain The ultimate challenge for Pastor Hagee New Guest: Why educate child as Jew when he is not Jewish? McCain on Iran: we are committed to preventing second holocaust (WTR) The next seven months in the Middle East Poll: What political option is better for Israel? More Headlines 13:01 Defense Minister Barak: Hamas exhibiting signs of distress 13:02 Lebanon sources: Hezbollah still holding on to more Israeli remains 14:05 Thousands attend funeral of Yosef Lapid; Olmert: He was my most loyal friend 05:34 Official: Public pressure may force Olmert indictment 09:45 Who didn't attend New York's pro-Israel march? Israelis 12:18 John McCain: U.S. committed to preventing a second Holocaust 09:16 Internet domain name 'Israel.com' sold for $5.88 million 09:45 Not just a gesture 08:45 Introducing the world's strongest currency: The shekel 09:51 Families of missing reservists greet return of bodies by Hezbollah with wall of silence 13:52 Bedouin man burns cousin's home because she took part in Independence Day celebrations 02:40 Mahmoud Abbas says Israel, PA still far from breakthrough Previous Editions Select Day 01 jun 30 may 29 may 28 may 27 may 26 may 25 may 23 may 22 may 21 may 20 may 19 may

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