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Companies convicted of selling salt water as cure
By Hila Raz, Haaretz Correspondent
Tags: Fraud, Crime

Two companies and two of their officers were found guilty Monday of hawking salt water as a curative agent. The firms and officers admitted in a plea bargain deal of marketing salt water products under the claim that they possessed therapeutic properties.

Nehemia Davidson, 46, a laboratory technician and owner of the company Ma'ayan Mei Hahayim, and David Sadeh, 59, a naturopath, sold the water, which contained differing concentrations of salt. Davidson even approached the deputy director of the children's oncology ward at Tel Hashomer hospital, offering to provide "Mei Haim" free of charge for a six-month trial.

The trial was held, and the products failed to produce a discernible effect.
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Nor was the latter-day snake oil cheap. The twain began marketing the products called Mei Haim, Mei Moriah and Meir Bereishit in 2003 for NIS 150 to NIS 180 per bottle after Davidson told Sadeh that the water, which he said had undergone a secret process, possessed special qualities that could help cancer victims. Sadeh advertised the product in an article on nutrition and holistic healing, in which he stated that the product contained more than 80 minerals, and cited instances of people who had been helped or healed of their diseases by the product. Sadeh received 15% of all sales of the salt water.

Davidson created a Web site with endorsements from people who had been healed of psychotic crises, depression, cancer, diabetes and other diseases.

Davidson was sentenced to five months of community service, a seven-month suspended sentence and a fine of NIS 3,000, and was ordered to pay NIS 15,000 in compensation to disgruntled customers. Sadeh will serve three months of community service, in addition to a four-month suspended sentence, and will pay compensation of NIS 13,000
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