Subscribe to Print Edition | Sun., March 30, 2008 Adar2 24, 5768 | | Israel Time: 02:45 (EST+7) web haaretz.com   Back to Homepage Rosner's Domain Diplomacy Defense Jewish World Opinion National Print Edition Advertising Books Arts & Leisure Business Real Estate Easy Start Travel Week's End Anglo File

Advertisers flee Maariv for Yisrael Hayom By Adi Dovrat Sheldon Adelson's free daily, Yisrael Hayom ("Israel Today"), will increase the number of pages it puts out every morning by 50% after the Passover holidays, according to a source inside the paper. The American billionaire's entry into the Israeli newspaper market currently prints 32 pages a day, and will expand to 48. The reason is a growth in advertising space sold, much of which comes from advertisers leaving Maariv. One of the main reasons for this is Yisrael Hayom's success in the latest TGI survey published at the end of January. The survey showed the paper reached a 15% exposure in the second half of 2007. Advertisement At the same time, Maariv is experiencing a serious and continuing drop in its advertising space sold - and revenues. Maariv still sells many more inches than Yisrael Hayom, but it also charges much more, too. The freebie charges NIS 15,000-25,000 per ad page, while Maariv gets NIS 25,000-40,000 for a full page in the news section on a weekday, according to the Yisrael Hayom source The source said that in addition, Yisrael Hayom is now signing customers and advertisers to yearly agreements which are not only cheaper than Maariv's, but also provide much more value. Maariv's exposure figures are dropping according to the recent TGI survey, from 17% on average for 2007 to only 11.5% in January. Maariv responded: "At the same time that we are improving the newspaper's content, the average price per [advertising] inch increased by 25%, which in the short term brings about a decline in the number of inches, but to a higher profit margin. We believe that in the medium and long term the updated newspaper will dramatically increase its number of inches." Yisrael Hayom confirmed the reports. Bookmark to del.icio.us   Terror online Israel posts clips on YouTube of J'lem yeshiva terror attack. Remembering Gaza Knesset approves bill to commemorate the Jewish settlements of Gush Katif.

Today Online Dutch MP's anti-Islam film shows clerics' calls to behead Jews Responses: 564 Hamas gets Iranian plans for improved Qassams Responses: 144 Avigdor Lieberman: Israel's minorities must be loyal to the Jewish state Responses: 117 UN: Ex-Lebanon PM Hariri killed by criminal network Responses: 107 Ex-Muslim says converted to Christianity due to Islam's anti-Zionism Responses: 156 More Headlines 02:11 Top official: PM has communicated with Assad to test his desire for peace 01:19 Palestinians: IDF kills 2 Gazans; 4 others wounded in IAF strike 00:35 Rice arrives in Israel, urges improvements in West Bank life 22:16 At Syria summit, Abbas calls for Arab troops in Palestinian territories 01:04 Anti-Syrian protesters march in Beirut in wake of Arab summit 01:37 UN officials: Syria still suspected in Lebanese PM murder case 22:24 Meshal: Shalit talks deadlocked due to Israeli intransigence 10:53 Obama likens his foreign policy to that of Bush Sr., JFK, Reagan 20:13 Israeli Arabs mark 32nd annual Land Day with Wadi Ara, Negev protests 20:47 3-year-old boy critically injured as father runs him over 14:06 Security guard, 62, found dead in Tel Aviv; police suspect murder 09:08 Avram Grant: the man the Israeli media loves to hate 12:22 Jewish detractor of Putin disappears from Berlin home Previous Editions Select Day 28 mar 27 mar 26 mar 25 mar 24 mar 23 mar 21 mar 20 mar 19 mar 18 mar 17 mar 16 mar

Special Offers Advertisement NEW! Dan Boutique Jerusalem Hotel Hip Dan Hotel in Jerusalem. Attractive Introductory Rates Pardes Institute Summer Sessions Study Jewish texts and issues in Jerusalem, Co-ed, All Levels FAREWELL ISRAEL New Film The Coming War for Islamic Revival - View Movie Trailer Free the Palestinians from: Corrupt Kleptocracy, Tyrannical Theocracy, Abysmal Anarchy Long-term Israel programs MASA is your gateway. More programs. More grants. 7589 rockets fired so far HELP US TO HELP THEM Fattal Hotel Chain Perfectly located hotels on best resorts of Israel. ISRAEL BONDS Build Israel Israel bonds - a multi-purpose way to celebrate Israel's 60th Eldan Rent a Car Israel's leading car rental company offers you a 20% discount on all online reservations Junkyard Junk a car - get free towing nationwide and a tax-deductible receipt

Home | TV | Print Edition | Diplomacy | Opinion | Arts & Leisure | Sports | Jewish World | Underground | Site rules |

Haaretz.com, the online edition of Haaretz Newspaper in Israel, offers real-time breaking news, opinions and analysis from Israel and the Middle East. Haaretz.com provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict, the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip, the Israeli business world and Jewish life in Israel and the Diaspora.

© Copyright  Haaretz. All rights reserved