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Jerusalem And Babylon / The numbers are on the wall
By Anshel Pfeffer

I don't know if anyone ever tried to work out the average age of Israel Prize recipients, but the profile is fairly standard. A man or woman in their seventies or eighties, hailed for decades of service in academia or some other worthy pursuit and for his or hers past contribution to Israeli society. Sad but true, this is usually a pre-obituary, almost-last honor, to a deserving individual long past the prime of life. The occasional practice of rewarding an organization with one of the prizes, is fairly ridiculous.

Public bodies, even if they are voluntary, are there to serve a purpose, we should expect them to fulfill it better in the future, and their workers reward should be a job well done. But Education Minister Yuli Tamir obviously doesn't think so, as the Israel Prizes commission in her ministry announced this week that this coming Independence Day, a whole raft of organizations, ranging from youth movements and womens groups, to the Manufacturers Association of Israel will be duly honored. But in one case, it seems that the organization to receive the prize is very similar to the more traditional laureates.
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Founded in 1929, the Jewish Agency is also on the brink of octogenarianism, with a proud past in which it played a crucial role and gave decades of loyal service to the nation. But now it seems in the autumn of its life, and many of its stalwarts are openly predicting that the grim reaper may just be around the corner.

The cruel joke is that it was the very event that will be commemorated on prize-day, the foundation of the state in 1948 that signaled the end of the Jewish Agency's heyday. In one fell swoop, it went from being the government-in-waiting to an organization that had lost its most basic raison d'etre. A sovereign state has its own official agencies, all of a sudden, the Jewish Agency lost its primacy in the fields of foreign relations, education, settling the wilderness and developing infrastructure, to the new government ministries.

Its chairman, David Ben-Gurion, had now become the first prime minister and he had a real country to run. Not surprisingly, the new definition of the Jewish Agency's role, in 1950, consisted basically of important tasks that the new government, eager to build up diplomatic relationships with the world, wasn't comfortable with.

An issue of control

So the Jewish Agency was tasked with encouraging and enabling the Jews of the world to make aliyah and promote Jewish-Zionist education throughout the Diaspora. As an added bonus, the Agency would not get government budgets but had to do its fundraising outside Israel through the Jewish federations in North America and Keren Hayesod with the local Zionist organizations in other parts of the world. This of course didn't mean that the government and the various Israeli political parties relinquished control of the Agency. Senior posts were allocated according to party lines and the prime minister always had the last word on the appointment of the chairman.

An uneasy alliance had to be created between the government and the major donors and the multi-layered structure of the World Zionist Organization and the Agency's board of governors came into being.

This creature of compromise and circumstance was never an ideal creation, but while it was still clear that the agency had a definite role, facilitating aliyah from around the world, it at least had a justification. Today it is becoming increasingly clear that that role is a thing of the past. Aliyah from the former Soviet Union is down to a trickle and the government has decided that the emigration of the Falashmura will end in three months.

The Jewish people is basically divided today between Israel and a string of communities in Western or rapidly Westernizing countries. In such an environment, the decision to make aliyah is an increasingly individual one. The Agency has realized this and adopted a new credo - "aliyah by choice." But how does one motivate people to make that choice?

The days of proselytizing for aliyah are over, the most that can be done is to make things easier for those who have already made the choice. Private organizations like Nefesh b'Nefesh and Ami, and also the Absorption Ministry have realized that and are gradually encroaching on the Agency's turf. Talk off-record to agency officials, at all levels, and they also understand this. Within the Agency, plans are being made to restructure the Aliyah department, effectively breaking it up to components which will be merged into the Education and Israel departments, primarily due to a shrinking budget, caused by a decline in donations and the weak dollar.

What is needed is a public facing of the facts. These changes should have been underway even if there was no budgetary necessity. In an era in which the main challenge facing the Jewish world is creating frameworks for identity and knowledge, the Jewish Agency has a role to play as pipeline between Israel and the Jews of the world, it can be a central role, but first it must admit as much to itself, its donors and potential clients.

In today's global Jewish society, the Jewish Agency has no direct way of significantly affecting aliyah to Israel. Its only future is as an international vehicle of Jewish and Israeli education. If the Agency's leaders carry on claiming that aliyah is still its central mission, the Israel Prize will indeed be only a recognition of past achievements.
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