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Last update - 01:41 26/03/2008
Economic Affairs committee approves: NIS 200,000 fine for spam
By Zvi Zrahiya, Haaretz Correspondent
Tags: Israel, Spam 

The Knesset Economic Affairs Committee has approved a proposed bill in a second and third readings prohibiting spam mail. The law will come into effect within six months and will allow companies to obtain customers' permission to send advertisements in the mail.

The bill will levy a NIS 200,000 fine on an advertiser that sends material - whether by Internet, SMS, fax or recorded telephone messages  without the explicit permission of the customer in writing or by e-mail.

A one-time approach by an advertiser will be considered a
c
Advertisement
all to request permission to send an advertisement rather than infringement of the law.

According to the bill, the court may award the recipient NIS 1,000 for each advertisement sent, irrespective of any damage caused to the consumer. A fine of NIS 67,000 may also be levied on advertisers that fail meet certain conditions, which include clear indication that
the message is an advertisement, at the start of the message, and clear indication of the name, address and means of contacting the advertiser.

The bill permits advertisers to send messages without the recipient's permission if the latter has provided contact details to the advertiser during negotiations over a product or service and if the advertiser has informed him that the details will be used for this purpose.

Economic Affairs Committee Chairman MK Gilad Erdan (Likud) said the government has refused to approve his proposal to establish a database of consumers who do not wish to receive advertisement messages. Erdan proposed, based on the U.S. model, to prohibit automated sending of advertisements to consumers who sign up on the database.
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