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Last update - 04:25 23/01/2008
Amobee nixes Yahoo's $150m-$200 m offer
By Guy Griml
Tags: Yahoo, Israeli startup 

Amobe
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e vehemently has denied reports that U.S. Internet giant Yahoo made an offer a few months ago to buy the Israeli startup, at a price tag of $150 million to $200 million. Sources say that Amobee and its investors decided to reject the offer, believing that they could get far more for the company. This is a very rare case indeed, of an Israeli startup rejecting such a generous offer by Israeli standards. Amobee product enables cellular providers to include revenues-generating advertising content in its services.
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