Time Warner`s AOL buys Israeli internet startup company Yedda - Haaretz

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Last update - 07:41 12/11/2007

Time Warner`s AOL buys Israeli internet startup company Yedda

By Raphael Fogel

tags: Israel, Hi-tech, Yedda

Time Warner's U.S. Internet giant American Online is once again using Israeli technology to help it battle its rivals. This time AOL's answer to Google and Yahoo! is Israeli startup Yedda from Kfar Malal.

Only a few days after buying Quigo, AOL has decided to buy the question-and- answer-service site (www.yedda.com) for tens of millions of dollars.

Yedda's 20 employees have developed a semantic search engine that can analyse questions and requests. The site invites users users to post questions, and then asks others to answer the questions or match them to existing answers.

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The site also supplies quality ratings for content. This is the first Israeli Web 2.0 technology exit.

Yedda has raised $2.5 million since its founding in 2005.Those funds came from private investors and Genesis Partners. The company will remain independent after its purchase by AOL, functioning as a subsidiary working with AOL's search division, communities and instant-messaging groups.

The founders of Yedda are CEO Avichay Nissenbaum, 41; chief technology officer Yaniv Golan, 35; vice president of research and development Osher Frimerman, 44; and entrepreneurs Daniel Verhovsky and Eran Sandler.

Nissenbaum told TheMarker that after the deal is completed and Yedda's technology is integrated into all of AOL's content sites, Yedda will become one of the biggest information sites in the world.

Related articles:

AOL snapping up Internet ad startup Quigo for $300m

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