Number of Israeli Facebook members jumps by 100% since mid-October - Haaretz

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Sun., November 11, 2007 Kislev 1, 5768

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Last update - 16:37 11/11/2007

Number of Israeli Facebook members jumps by 100% since mid-October

By Maayan Cohen and Reuters

tags: advertising, Facebook

The number of members on the Israel network of Facebook, the social networking site, has jumped by 100 percent since mid-October, from 74,000 to 152,000.

Israeli Facebook users are considered to comprise a "quality audience" - users between the ages of 25 and 40 who are "early adapters," or among the first users of new technologies.

As was reported by TheMarker last week, Israeli advertisers are now beginning to publicize on the popular site.

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Tamir Gordon, CEO of the advertising company "Ark Interactive," told TheMarker last week that their clients expressed interest in joining Facebook after hearing about it from their friends. He said that establishing a presence among a target audience via Facebook costs roughly NIS 15,000-20,000, approximately ten times less than the cost of doing so via Walla, the Israeli Internet portal.

Until recently, a company could advertise on Facebook only through the use of banners, but this changed last week, when the social network unveiled a new advertising system that will let companies introduce ads into the user pages of its 50 million members, and launch dedicated pages on the site for their brands.

The new "Facebook Ads" system will allow users to have their online behavior, including advertiser sites they visit or the products they buy, appear on the news feeds if they choose.

Advertisers that join the program can also pay for a small ad for their product to appear any time it is mentioned on a news feed. Such ads appear on a personal page that only the user sees, and not on their public profiles

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1.	Well, we aren`t all users of it	15:07	\|	one Israeli member	11/11/07

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