Yardena Ziv, who has been designing for the Honigman clothing chain for 20 years, does not chase after trends and yet manages - every season - to produce a contemporary collection with a youthful spirit.

Honigman appears, with Castro, at the top of the list of Israeli retail chains that effectively translate trends into accessible fashion. Ziv's winter collection draws inspiration from the classic, European look, with an emphasis on fine details in the garments' interiors as well as their exteriors. Audrey Hepburn and Twiggy (respectively, the classic good-but-sophisticated little girl and the wild child of the '60s) are two sources of inspiration for Ziv's winter season. Continuing the look of her summer collection, the 1970s are expressed in printed knits and dresses, while the 1980s are reflected in metallic hues. The 1940s are expressed in smoky colors and long silhouettes.

Ziv is no slave to trends but she does pay attention to contemporary fashion to create collections that suit a variety of women. Ziv says Israeli women cannot be characterized by a uniform sense of style.