Subscribe to Print Edition | Sat., August 11, 2007 Av 27, 5767 | | Israel Time: 01:52 (EST+7)
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Kibbutzim merge weekly newspapers
By Amiram Cohen

"If you can nurture two gardens in which a hundred different flowers grow, then why destroy one of them?" asked Amatzia Reiz, head of the Daf Hayarok Authority, who is leading the opposition to a move to merge the Kibbutz Movement's two competing weeklies. "There is no financial reason for this destruction. Both weeklies are profitable and don't cost the Kibbutz Movement a single agora."

It is indeed difficult to find a practical reason for the Kibbutz Movement secretariat's decision last week to merge the papers Hakibbutz and Hadaf Hayarok, which have a combined circulation of about 40,000. The competition between the weeklies, which is like a rivalry between two local papers in the same town, regularly lends itself to sensationalist stories like those dealing with sexual harassment that may or may not have taken place. The kibbutz weeklies often specify the names of the suspects, even if no charges have been filed, and the name of the kibbutz in question.

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Kibbutz Movement spokesman Aviv Leshem, who was appointed by the secretariat to head the team examining the content of the merged weekly, said the 2000 unification of the two largest kibbutz federations, the United Kibbutz Movement and the Kibbutz Artzi Movement, should be reflected in the merger of the two competing newspapers.

"In the decision on the merger, the movement was responding to the murmurings of the members of many kibbutzim, who ask how it could be possible that seven years after the unification of the Kibbutz Movement there are still two separate weeklies that, as it were, perpetuate and preserve the separation that existed between the two movements," said Leshem. "Many members see the unification of the newspapers as a sign of the final unification of the kibbutz movement."

However, Reiz and Orit Prague, editor of Hadaf Hayarok, are convinced that what some are calling a merger is actually a plan by Kibbutz Movement leaders to close Hadaf Hayarok. They cite the examination team's negotiations with Yedioth Ahronoth, which publishes Hakibbutz, over the publication of the joint paper.

Reiz said combining the papers was an "explicit" decision to close Hadaf Hayarok, which is published by Maariv, to "get rid of the media pluralism that exists today in the Kibbutz Movement." He said there had been an unwritten agreement between the two kibbutz movements at the time of the merger to allow each paper to continue representing one of the two major political powers in the movement: Hakibbutz is affiliated with the Labor Party, and Hadaf Hayarok with Meretz. "This agreement cannot be implemented in one newspaper," he said.

Hadaf Hayarok has a circulation of 25,000, of which some 20,000 copies are distributed for free in kibbutzim. Hakibbutz has a circulation of 12,000 to 15,000 from subscriptions only.

Kibbutz Movement leaders have implied that one of the reasons Prague is so against the merger is because the editor of one of the papers is bound to lose his or her job or compete against other candidates to be editor of the joint paper. Hadaf Hayarok's lead headline last week was "Kibbutz Movement secretariat decides to shut down Hadaf Hayarok," even though the secretariat has not mentioned closing down the paper.

But Prague said talk of a merger is just a way of establishing a Pravda for kibbutzim, calling the move a bid to have "one newspaper, one opinion, one movement." She said she is certain the Kibbutz Movement council will not allow the secretariat "to push us back to the 1970s and '80s."
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