The burger barons don't mind going native. The Israeli branches of McDonald's (mostly) don't offer cheeseburger, which marries milk and meat and is anathema to Jews. They do offer McKebab, with tehina yet, and a diced salad with the freshly sliced fresh tomatoes and cucumbers on which Israelis dote. And in Hawaii, McDonald's caters to local tastes by offering McSpam. Now so does Burger King, reports the Associated Press, and the war over "Spam in the A.M." is on.

Spam in America is not only emails suggesting you pay thousands of dollars to win millions for helping some hapless widow, or that you increase the size of your intimates. It is also gelatinous processed pork, of the sort you soon won't be able to buy at Tiv Taam any more.

And Burger King offers you that delicacy for breakfast in Hawaii, in Platter form no less: "two slices of Spam nestled between white rice and scrambled eggs," AP reports. Or, for the fussy, it offers you a sandwich of croissant and the pinkish luncheon meat.

McDonald's has been offering the pig product to Hawaiians since 2002. How popular is the canned pigmeat? Spam sushi, an abomination to many, starred in a street food festival of 2005. The festival even featured a "Spam musubi", which is rice and spam wrapped in seaweed, that was no less than 313 feet long.

Other people might consider Spam a relic of World War II, which is indeed when it first reached the islands. But it remains hugely popular: Hawaiians average six cans a year, each that is, according to AP. And there are even low-fat versions for the health-conscious.

Can't stomach the McSpam or Burger King version? By all means, consult Hawaii's Spam Cookbook, which features recipes for omelets, a bean dish and spam'n'syrup.