Ahead of its imminent public offering on the Tel Aviv Stock Exchange, Redmatch - which makes technologies to recruit workers via the Internet - has closed a strategic average with HT Media, one of the biggest media groups in Asia.

HT Media has about 14.5 million customers and sells 2.5 million papers each day. Its leading vehicles are the Hindustan Times (English) and Hindustan (Hindi), which have been published since the company's establishment on September 15, 1924. It also bears the distinction of having had Mahatma Gandhi lead its opening ceremony.

Recently HT Media has entered the Internet era with its flagship site HindustanTimes.com - the leading news website in India.

Redmatch is floating just as it's expanding strongly in Asia. The agreement with HT Media is its most important contract in the region. Recently it also contracted to upgrade the website of Kompas, the biggest daily paper in Indonesia.

Redmatch has been around for six years. During the last year it changed its business strategy and no longer focuses on technology sales. Instead, it aims to enter strategic partnerships with big media groups in Asia.

The company suffered a split recently when it decided to abandon the saturated American market, where it had no technological advantage, leading its U.S. manager David Marcus to leave the company and offer similar services there.

Among the countries already attached to the Redmatch platform are Indonesia, Malaysia, Singapore, Thailand, Australia, Hong Kong, and Vietnam.

Its biggest move was to set up a subsidiary in the biggest labor market in the world: China. Redmatch also has a branch in India. To date it's raised $6.5 million, including from Uriel Lynn, the president of Israel's Chambers of Commerce. The company has invested $11 million in developing its recommendation and boasts income of $4 million a year, speculate industry sources.

CEO Danny Avidor says that in 2006, less than 20% of the company's revenues originated from Asia. This year he sees that figure reaching 50%.