The Antitrust Authority, headed by Antitust Commissioner Ronit Kan, has initiated an investigation into a complaint that the importers of Crocs shoes illegally engages in fixing retail sales prices at stores that sell the shoes, TheMarker has learned.

Crocs are imported and marketed by New Cinema Ltd., owned by businessman Amos Horowitz. Crocs' popular 'Beach' model is sold throughout the country for 199 shekels.

Store owners report that they were instructed in no uncertain terms that they are prohibited from selling the shoes at a lower price, and failure to do so would result in revocation of their right to sell the shoes. The shoes are sold by the importer to stores for 100 shekels per pair.