Subscribe to Print Edition | Tue., October 27, 2009 Cheshvan 9, 5770 | | Israel Time: 20:54 (EST+7)
Haaretz israel news English
web haaretz.com
Jewish World Haaretz Toolbar
Diplomacy
Defense Opinion National
Print Edition
Car Rental
Focus U.S.A. Strenger than Fiction Business Travel Magazine Week's End Anglo File Books

Share |
Last update - 22:05 26/10/2009
Fox takes down provocative Bar Refaeli billboard
By City Mouse
Tags: Bar Refaeli 

Fox clothing company decided Monday to replace a provocative billboard featuring model Bar Refaeli laying in bed with minimal clothing, after several consumer complaints.

The company said in a press release that "even though there were only several complaints, Fox decided to take them into account since the clothing company appeals to the general public and all sectors of society."

Fox invested hundreds of thousands of shekels in the giant billboard that was up in the Ayalon highway in Tel Aviv.
Advertisement
The billboard that was taken down on Monday showed pictures of model Bar Refaeli and Israeli 'Survivor' reality star Noam Tor laying in bed side by side wearing minimal clothing.

Fox decided to replace the billboard with more modest pictures of the two stars, where Refaeli and Tor wear winter clothing.



Even though Fox's press release did not specify who made the complaints, Haredi rabbis have recently protested against the advertisement and called for a Haredi boycott of Fox clothing.

Rabbi Mordechai Bloi, chairman of the Haredi group Guardians of Sanctity and Education condemned the provocative billboard.

"Whether people wish to see this or not is a personal choice, and we don't tell people what to do in the privacy of their home. But they cannot be permitted to poison the public environment," Bloi said.

Fox has a big Haredi clientele and a large store in the religious community of Bnei Brak, and would have stood to lose from a boycott.

Related articles:
  • Bar Refaeli highway billboard roils rabbis
  • Israeli model Bar Refaeli lands Sports Illustrated Swimsuit Issue cover
    • PROMOTION: Mamilla Hotel
    Bookmark to del.icio.us  
     
    Hamas war call
    Hamas political leader: War will settle Jerusalem dispute, not talks
    J Street's challenge
    J Street convenes in Washington, but can it take on AIPAC?
      1.   bar rafaeli 18:38  |  miri 26/10/09
      2.   not laying on the bed 19:33  |  stella westwell 26/10/09
      3.   Public standards of decency 19:43  |  Israeli mum 26/10/09
      4.   clothes? 19:57  |  moriah 26/10/09
      5.   Awwww Those Weren`t Anything... 20:30  |  Yosemite 26/10/09
      6.   How about just not glamorizing treason? 21:18  |  5th generation 26/10/09
      7.   "minimal clothing" ??? 23:04  |  Jasper 26/10/09
      8.   Sad 23:45  |  Y 26/10/09
    Special Offers
    Advertisement
    Eldan Rent a Car
    Israel's leading car rental company offers you a 20% discount on online reservations
    Date Local Jewish Singles
    Ready to meet your match? Join Jdate today!
    Junkyard
    Junk a car - get free towing nationwide and a tax-deductible receipt
    More Headlines
    20:20 Katyusha explodes in north Israel; no casualties
    19:44 Top Obama aide: U.S. commitment to Israel is not a slogan
    18:57 Israeli mogul jailed in France for gun-running
    20:44 Israel forms task force to counter Goldstone Gaza report
    15:31 VIDEO / Meshal: Hamas ready to probe Goldstone report
    18:37 Bahrain parliament votes to penalize contacts with Israel
    15:00 VIDEO / Settlers clash with Palestinian 'security threat' olive growers
    07:54 TV ROUND-UP: Netanyahu, Livni rekindle ties; Turks slam Israel
    19:11 U.K. Jewish school appeals racial discrimination ruling
    14:06 Iran: World can't block our atomic program while Israel has nukes
    19:42 Top minister opposes Golan Heights referendum bill
    17:44 Rights group: Israel exploits and cheats foreign workers
    16:18 Barak takes responsibility for excessive spending at Paris Air Show
    Home | TV | Print Edition | Diplomacy | Opinion | Arts & Leisure | Sports | Jewish World | Site rules |
    | Advert: Recommended Restaurants | Makom: Engaging on Israel
    | Search engine marketing
    Haaretz.com, the online edition of Haaretz Newspaper in Israel, offers real-time breaking news, opinions and analysis from Israel and the Middle East. Haaretz.com provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict, the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip, the Israeli business world and Jewish life in Israel and the Diaspora.
    © Copyright  Haaretz. All rights reserved