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Last update - 17:36 13/07/2009
Arab MK urges ban on ad showing IDF troops playing soccer at West Bank fence
By Amitai Ziv, TheMarker correspondent
Tags: Israel News, Ahmed Tibi 

Israeli Arab MK Ahmed Tibi on Monday joined calls to scrap a television commercial depicting Israeli soldiers playing soccer at the West Bank separation fence, which many have found offensive.



Tibi sent Israel's largest cell phone operator, Cellcom, a letter protesting the commercial, which shows IDF soldiers on patrol along the fence who stop their jeep when it is hit by a soccer ball from the Palestinian side of the fence.
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The ball soon bounces back to the Israeli side, at which point the soldiers decide to hold an impromptu game with the Palestinians, cheered on by female soldiers.

The voiceover accompanying the advert says: "After all, what are we all after? Just a little fun."

"The barrier separates families and prevents children from reaching schools and clinics," Tibi told Reuters on Sunday. "Yet the advertisement presents the barrier as though it were just a garden fence in Tel Aviv."

Cellcom, however, has remained defiant and stood by the commercial.

"We are a communications company that facilitates human interaction," they said. "We don't deal with politics. We've had very positive feedback about the advert. There was absolutely no cynical intention behind it."

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      1.   Get a grip... 16:48  |  Joe Sittizen 13/07/09
      2.   cellcom ad 16:55  |  michhell 13/07/09
      3.   I wonder! 17:13  |  Deborah 13/07/09
      4.   "Kef", zeh kef 17:17  |  Yaakov Sullivan 13/07/09
      5.   Perception is everything 17:28  |  Lynn 13/07/09
      6.   To Yaakov Sullivan 17:31  |  Carl Yastrzemski 13/07/09
      7.   Save it for the UN......show the commercial 17:51  |  Harold 13/07/09
      8.   Yaakov Sullivan 18:08  |  Akiva P 13/07/09
      9.   Shocked 18:12  |  Josep 13/07/09
      10.   get a grip 18:31  |  ilan 13/07/09
      11.   Building bridges 18:33  |  Marty E. 13/07/09
      12.   Typical Leftist support of free speech 19:01  |  Binyamin Dissen 13/07/09
      13.   ban on ad 19:03  |  Ralph 13/07/09
      14.   If they`d protest Palestinian media anti-semitism, too... 19:05  |  DavidAK 13/07/09
      15.   I guess they wanted to paint a positive picture... 19:13  |  Gray 13/07/09
      16.   Akiva P on the ball coming from the other side 19:16  |  Yaakov Sullivan 13/07/09
      17.   Total bad taste 19:16  |  wibism 13/07/09
      18.   The Fence 19:21  |  Walid 13/07/09
      19.   Soccar fence 19:36  |  D 13/07/09
      20.   Those who said nothing about Farfur condemn this ad 20:20  |  GZLives 13/07/09
      21.   Agree with Deborah - but it has NOTHING to do with ad 20:21  |  GZLives 13/07/09
      22.   Sorry Yaakov, terror is NOT understandable. 20:33  |  Akiva P 13/07/09
      23.   Give it a rest 20:45  |  second time around 13/07/09
      24.   To Akiva P: And what about war crimes and apartheid? 21:29  |  peacelover 13/07/09
      25.   Sorry, Akiva, It Works Both Ways 21:44  |  Yaakov Sullivan 13/07/09
      26.   Walid don;t attack Hammas 21:51  |  Miche Norman 13/07/09
      27.   Hate and Fear 22:27  |  a wandering Jew 13/07/09
      28.   It is not rascist. 22:37  |  Magnus K 13/07/09
      29.   tibi...... 22:42  |  dana rothschild 13/07/09
      30.   I wonder too 22:47  |  Ki`emli 13/07/09
      31.   Carl Yastzemsky on Homosexuals 22:49  |  Yaakov Sullivan 13/07/09
      32.   #6 Carl Yastrzemski 22:51  |  Ice 13/07/09
      33.   Akiva P and the lefties 22:59  |  Yaakov Sullivan 13/07/09
      34.   Fence? 23:46  |  Ned 13/07/09
      35.   to Marty E 23:49  |  Tony Silver 13/07/09
      36.   Fence? 23:51  |  Ned 13/07/09
      37.   Israel must tear down West Bank fence 23:52  |  Tony Silver 13/07/09
      38.   Deborah, tell the Pals to give up terror. 00:03  |  petra 14/07/09
      39.   Dear Walid 01:09  |  Ya`acov 14/07/09
      40.   thanks for posting it -- great ad! 01:55  |  vel 14/07/09
      41.   I see it completely opposite 05:35  |  David 14/07/09
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