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Last update - 13:24 09/06/2009
'Arabs did to Israel what Borat did to Kazakhstan'
By Haaretz Service
Tags: Borat, Brand Israel 

Arab public relations efforts in Europe and the United States have cast Israelis in an inaccurate light, a top Israeli public relations official said on Tuesday.

"The Arabs, our adversaries, have succeeded in doing to us what 'Borat' did for Kazakhstan", Ido Aharoni told the Knesset Defense and Security Committee on Tuesday, referring to the 2006 Sacha Baron Cohen film in which Cohen portrayed a Kazakh filmmaker touring the United States.

Aharoni, head of the Brand Israel project, said Arab public relations measures "have created an image [for Israelis] whose connection to reality is very weak."
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Aharoni's comments mirrored those made by Foreign Minister Avigdor Lieberman, who said "we [Israel] cannot advance successful diplomacy if we don't change the way we are viewed."

Lieberman added that Israel's public image is the most serious diplomatic problem facing the country.

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      1.   Maybe Israel`s problem is really 12:56  |  Yoni 09/06/09
      2.   query 13:01  |  potobac 09/06/09
      3.   Very unfortunate comparison 13:45  |  Glenn Richter 09/06/09
      4.   its always someone elses fault. start fixing problems already 14:08  |  muslim-- 09/06/09
      5.   Maybe "the Arabs" learned something 17:46  |  Puzzled 09/06/09
      6.   Israel`s reputation 22:02  |  Kim Eakin 09/06/09
      7.   the Israeli Borat 22:21  |  Samuel 09/06/09
      8.   What happened to the "emergency" PR campaign by Israel? 00:36  |  BBSNews 10/06/09
      9.   Bibi and Liberman = Israels Borat 01:24  |  Joe 10/06/09
      10.   Arabs? YOU Did This To YOURSELVES! 01:28  |  Proud Pal Defender 10/06/09
      11.   Marketing 01:41  |  Iain 10/06/09
      12.   Arabs? YOU Did This To YOURSELVES! 02:21  |  Proud Pal Defender 10/06/09
      13.   Eakin #6 not the problem. Branding not the problem. 02:39  |  bronxite10 10/06/09
      14.   Ironic that the Israeli`s have their own Warsaw Ghetto 03:28  |  Dan 10/06/09
      15.   Or Mandela/South Africa 03:37  |  Joe the Plumber 10/06/09
      16.   Satanic verses, Mohamed cartoons, Fitna, Arabpals rift 04:15  |  Joseph.E 10/06/09
      17.   Israel did not need Arab help to Destroy its Image 04:19  |  Johan Odin 10/06/09
      18.   Yes, blame the messenger 04:28  |  Nick 10/06/09
      19.   No, Arabs did not destroy it 08:04  |  American 10/06/09
      20.   Israel did it to itself 08:29  |  Ahmed 17/06/09
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