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Tobacco firms outspent Health Ministry 25 to 1
By Ronny Linder-Ganz and Ayala Tsoref

A Health Ministry report reveals a fact that cigarette companies would prefer to keep quiet: Tobacco companies spent NIS 37.5 million on advertising in 2007.

That's more than 25 times the anti-smoking advertising budget of the Israel Cancer Association and Health Ministry combined, the figures show.
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Legislation passed last year requires the tobacco companies to report their advertising and marketing expenses.

Tobacco companies are forbidden from advertising on radio or television, and may not praise smoking in newspaper advertisements. They must include health warnings, and each company cannot place more than one ad a day.

However, the companies' financial power endangers the anti-smoking campaign, as the massive advertising expenses numbers show.
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