Subscribe to Print Edition | Tue., April 07, 2009 Nisan 13, 5769 | | Israel Time: 02:31 (EST+7)
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Dumpster dive design
By Yuval Saar

Ori Ben-Zvi waited to make the traditional post-army backpacking trip until after he completed his bachelor's degree in industrial design at the Academic Technological Institute in Holon, 10 years ago. According to him, the hedonistic and unsatisfying experience aroused a flurry questions in him about the backpacking phenomenon.

He finished his master's degree in Melbourne, Australia: The subject of his research was the relations between backpacking culture and rural destinations in developing countries. He was trying to examine how a backpacker can contribute to the host without imposing on every good spot as if it were his own.
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Thus, for example, he designed a solar battery charger, part of which can be left with the host, or a hammock that is printed with signs and symbols that can help in communication between the backpacker and the host.

Four years ago, Ben-Zvi returned to Israel and in parallel to his work as a designer began to teach industrial design at the Technological Institute with an emphasis on the environment and society.

Since then, this field has become one of three tracks for specialization that are offered to students in the department. A year ago Ben-Zvi set up the Ubico studio, which is currently launching its first series of products.

Ben-Zvi's design outlook focuses on designing for quality of life. An example of this can be found in his furniture, which will be shown in the Artezackhen exhibition at the Farm Gallery in Holon starting April 10. There, Ben-Zvi will show Drawer Plan - pieces of furniture that are based on his collection of drawers. Lala leg, for example, is a drawer to which he has added legs and which has become an amusing book or magazine rack that can be rested against the wall.

Ben-Zvi finds his raw materials in municipal garbage bins, discarded on the street, at dismantling sites such as the one at Hiriya and in places where construction waste is sorted and they donate raw materials to him. "People who are in this field are ridiculously friendly," he says. "There are already those who call me and tell me that they are taking apart a kitchen and ask me whether maybe I need something."

Nevertheless, the effects of the recession are also evident in the recycling business, as less building has created less waste. Ben-Zvi says that before Passover last year there was a lot more discarded on the streets than there is now. Sometimes when he gets an order now, he has to buy the raw materials.

"The equation in the field is unpredictable - where to get things, what can be done, it all borders on the random," he says.

Even though he calls the drawer on legs "a small and silly readymade object," anyone who wants to buy it will have to pay the very non-throwaway starting price of NIS 550. Serving boards and cutting boards made from doorframes sell for NIS 250.

Ben-Zvi says the high price tag is a reflection of labor costs.

"The payment is for the designer's time," he says. "Nearly every item is put together by hand and for that a lot of patience is needed. It takes a whole day to convert each drawer into a cupboard of shelves, because there is no standardization of the raw materials in the process and each drawer comes in a different size and is made of different materials."

The challenge, he says, is to create a functional object that will be desirable despite the image of recycled furniture, one that will be possible to sell at a reasonable price. In the meantime only someone who has money can buy recycled furniture.

"I know that I am preaching to the converted," he says, "that this still remains within a narrow design clique and that there is a degree of the esoteric here. Recycled furniture still hasn't succeeded in creating a real change. Maybe just a change in thinking, but even that is something. In the meantime, what is occupying me is how to make recycling industrial, and how to produce products that can live in the suburbs too, and not only in the small Tel Aviv niche."
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