Subscribe to Print Edition | Mon., April 06, 2009 Nisan 12, 5769 | | Israel Time: 11:35 (EST+7)
Haaretz israel news English
web haaretz.com
Haaretz Toolbar
Diplomacy
Defense Jewish World Opinion National
Print Edition
Car Rental
Books Haaretz Magazine Business Real Estate Joy of Giving Travel Week's End Anglo File
Last update - 12:13 18/03/2009
WATCH: Bollywood ad by Israel arms firm dubbed 'most atrocious ever'
By Yossi Melman, Haaretz Correspondent
Tags: Israel News, India, Rafael 

Rafael Advanced Defense Systems, Israel's armament development authority, has launched a Bollywood-style promotional film dubbed "the most atrocious defense video of all time" by popular technology magazine Wired.

The video, aired last month for the Indian annual air show, features sari-clad women dancing between flower-draped missiles, as a man in a leather jacket promises them "security and protection" to the sound of a sitar-tinted version of the famous pop song Together Forever.


Advertisement
The video cost $15,000 to produce, and was directed by the independent director Avishai Kfir in Israel. The actors are Israelis of Georgian and Indian origin.

A Rafael spokesperson said that the video had been received with much acclaim in India.

"Rafael is constantly trying to demonstrate innovation and creativity not only in the field of defense technology," he said. "In every international fair we launch a film that corresponds with the local culture. In Brazil, for example, our clip revolved around soccer. Over the past few years, we have won first prize for design and production almost annually."

Related articles:
  • Indian gov't okays over $1.5 billion in arms deals with Israel
  • Brothers in arms
  • Israeli arms company successfully tests Iron Dome anti-Qassam missile
    • Bookmark to del.icio.us  
     
    'Completely unfounded'
    IDF chief says soldiers cleared of allegations of Gaza misconduct.
    The rais names his price
    Abbas lays down terms for peace talks with Netanyahu.
      1.   Video Quality 11:33  |  Daniel 13/03/09
      2.   waste of money 11:41  |  T 13/03/09
      3.   This is a joke .... 11:46  |  JW 13/03/09
      4.   I loved it no matter who says what,Light hearted fun 11:46  |  James McNamara 13/03/09
      5.   You have to look at the promos from all the other arms vendors 12:30  |  Noam D. Blume 13/03/09
      6.   Cheesy concept poorly executed 13:41  |  Susan 13/03/09
      7.   Really bad, but... 17:33  |  MarkC 13/03/09
      8.   Great Music Video 17:36  |  Akiba 13/03/09
      9.   arms dealer promotional film 17:50  |  Chanan 13/03/09
      10.   GREAT video 18:42  |  dudu 13/03/09
      11.   Israels Hand in world conflicts 18:48  |  David 13/03/09
      12.   Great Music 19:41  |  paulo 2005 13/03/09
      13.   #11 David - Yes, it`s no laughing matter 19:58  |  *BEN JABO 13/03/09
      14.   I find fault with the film 20:54  |  *BEN JABO 13/03/09
      15.   3rd failure of "defence" establishment 21:26  |  CaptAhab 13/03/09
      16.   Dinga Dinga Dee 22:00  |  Shlomo 13/03/09
      17.   Love the Refrain 22:02  |  Mark of Lewiston 13/03/09
      18.   To # 4 22:42  |  Bob 13/03/09
      19.   Perfect for the Indian Market 23:31  |  UsedToPostHere 13/03/09
      20.   dark laughter 23:43  |  itsik 13/03/09
      21.   I dunno about atrocious 00:11  |  Colin Wright 14/03/09
      22.   Rafael 00:11  |  S. Spielberg 14/03/09
      23.   Dinga Dinga Dee 00:20  |  david 14/03/09
      24.   Scared...!? 00:49  |  unpiednoir 14/03/09
      25.   I guess the nerds at wired magazine... 02:25  |  reality check 14/03/09
      26.   For the price,it was a terrific video.Who cares what 03:10  |  Aussie in Spain 14/03/09
      27.   not a suit in sight 03:37  |  honey bunch 14/03/09
      28.   This is funny, great! 05:27  |  josh 14/03/09
      29.   To David #11 - Arms spending and world history 05:38  |  josh 14/03/09
      30.   $15,000 worth of schlock,and I loved every minute of it 07:07  |  Schlock Lover 14/03/09
      31.   an appalling clip 09:05  |  RR 14/03/09
      32.   dinga,dinga,dee 09:41  |  dani.a 14/03/09
      33.   So kitsch it almost works.... 10:06  |  Anna 14/03/09
      34.   Great! will it be a regular on arutz 24 21:21  |  Zelkha 14/03/09
      35.   should have used "schmuck" and "schlep" 23:45  |  Marvin Gaye 14/03/09
      36.   Good promo 03:58  |  Susanna/shoshana 15/03/09
      37.   promotional film 12:08  |  Chanan 15/03/09
      38.   I`m glad it`s not a joke 21:20  |  Lena 16/03/09
      39.   Raphael needs a Reality Check. 09:43  |  Dax 30/03/09
      40.   Ben Jabo only third? 14:15  |  petra 04/04/09
     Haaretz Hot Topics
    Air strike in Sudan
    Israel 2009 election results: Voter breakdown
    Conflict in Gaza
    Israel vs. Hamas
    Iran: Nuclear and regional ambitions
    More Headlines
    09:23 'Assad urges U.S. to take active role in Mideast peace'
    11:32 Iran distances itself from North Korean rocket, calls for 'stability'
    11:17 Amos Harel / What North Korea's missile means for Israel and Iran
    08:12 IDF commandos cited for not wounding innocents in battle
    10:26 10 Israelis missing after 6.5-strong quake hits central Italy
    10:57 Palestinian doctor who lost three kids in Gaza op tapped for Nobel Prize
    10:39 Yeshiva student strips in T.A. store to protest chametz sale
    11:13 WATCH: Daily news round-up from Israel
    08:40 Arab professor says booted from eatery over bartender's 'racist' T-shirt
    08:36 Israeli invention may revolutionize skin cancer diagnosis
    08:26 IDF chief: Troops' Gaza testimonies are completely unfounded
    08:12 Obama arrives in Turkey on first official visit to Muslim country
    05:35 'Warsaw Ghetto cigarette seller' dies aged 83
    Previous Editions
    Special Offers
    Advertisement
    Spring Specials-Dan Hotels
    Jerusalem from 179$. Tel-Aviv from 223$. Herzliya from 336$
    Dead Sea Skin Care
    Quality cosmetics from the Dead Sea. Coupon code HAARETZ for 12% off!
    Camp Kimama Israel 2009
    The best place for your children this summer
    Eldan Rent a Car
    Israel's leading car rental company offers you a 20% discount on online reservations
    Jewish Singles Personal Ads
    Find the love of your life on JDate.com
    Junkyard
    Junk a car - get free towing nationwide and a tax-deductible receipt
    Home | TV | Print Edition | Diplomacy | Opinion | Arts & Leisure | Sports | Jewish World | | Israel 2009 election results
    Site rules | Makom: Engaging on Israel | Search engine marketing
    Haaretz.com, the online edition of Haaretz Newspaper in Israel, offers real-time breaking news, opinions and analysis from Israel and the Middle East. Haaretz.com provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict, the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip, the Israeli business world and Jewish life in Israel and the Diaspora.
    © Copyright  Haaretz. All rights reserved