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Mega Bool steps up price war By Adi Dovrat Tags: israel news Blue Square Israel escalated the price war with rival grocery chain Super-Sol yesterday, promising to compensate Mega Bool shoppers if they find cheaper prices at Super-Sol Deal outlets. Mega Bool branches plan to distribute brochures to households from Haifa down to Be'er Sheva within days. The brochures state: "Mega Bool promises to give you the cheapest prices. Did you buy at our store and later found that you could get the same product at Super-Sol Deal for less? Show us the receipt and we promise to give you credit for the difference and to change the price in our store." Advertisement Not content with promises, the brochure also shows pictures of check-out receipts from both chains, listing the same 20 products - with an NIS 20 difference in favor of Mega Bool. Mega Bool is a chain of discount stores run by Blue Square Israel, which also operates the Mega in the City chain. The price war between Blue Square and IDB Group's Super-Sol, owned by Nochi Dankner, heated up recently after Blue Square CEO Zeev Vurembrand vowed upon Mega Bool's launch that it would be the cheapest in the land, and would offer low prices over time. That's roughly the same strategy as Super-Sol Deal. Super-Sol is under antitrust investigation after a number of suppliers, including Osem and Coca Cola Israel, complained that it was boycotting their products because they cooperated with Blue Square. Super-Sol refused to comment. Bookmark to del.icio.us   From the bunker Hezbollah chief says Mossad behind Mughniyah assassination. Davos drama Turkey PM storms off stage over Peres remarks on Gaza at economic summit.

Read & React For first time, U.S. professors call for academic and cultural boycott of Israel Responses: 220 Ben-Eliezer blasts war crimes probe against him in Spain as 'ludicrous' Responses: 117 'Massive Hezbollah attack against Israeli target thwarted in Europe' Responses: 57 Intel sources: Gazan informants intercepted by Hamas during war Responses: 61 Venezuela: We're honored Israel expelled our diplomats Responses: 47 More Headlines 00:12 Israel to appeal Spanish war crimes probe against its senior officials 00:08 U.S. envoy to UN calls on Israel to investigate Gaza war crimes claims 23:27 White House: Obama believes U.S. should keep all options open on Iran 22:11 Source: Cyprus detained Iran arms ship en route to Syria 22:32 WATCH: Turkey PM storms off Davos stage over Peres remarks on Gaza 20:17 Hezbollah chief Nasrallah: Mossad behind Mughniyah assassination 17:36 Mitchell: Opening Gaza borders would help choke off Hamas smuggling 01:05 'Terrorist state' or not, Israel expected to sell drones to Turkey 22:52 Turkish PM: Obama must rethink definition of Mideast terror 13:20 IDF wounds Gaza militant behind deadly attack on soldiers 19:43 German Jews break ties with Catholics over Bishop who denied Holocaust 11:48 Hamas: We will accept long-term truce if Gaza borders opened 20:07 Livni addresses gender issues: I make decisions, not coffee 08:45 For first time, U.S. professors call for academic and cultural boycott of Israel 23:42 Hamas leader in Gaza appeals to Obama to change U.S. policies in Mideast 17:11 Mazuz to Court: No need to rush decision on Lieberman probe 21:50 Iran FM: We`ll cooperate with U.S. if Obama changes policies 13:57 Police to question Olmert for 13th time in corruption probe Previous Editions Select Day 29 jan 28 jan 27 jan 26 jan 25 jan 23 jan 22 jan 21 jan 20 jan 19 jan 18 jan 16 jan

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