Subscribe to Print Edition | Wed., January 14, 2009 Tevet 18, 5769 | | Israel Time: 02:27 (EST+7)   Back to Homepage web haaretz.com Haaretz Toolbar Diplomacy Defense Jewish World Opinion National Print Edition Car Rental Books Haaretz Magazine Business Real Estate Joy of Giving Travel Week's End Anglo File

Tnuva's Adom Adom meat outfit saved from slaughter By Amiram Cohen Tags: israel news Tnuva has decided against closing down its beef slaughterhouse and meat-packing plant, where its high-quality brand Adom Adom is produced, says a financial source in the farming sector. The plant is expected to report a relatively small loss for the first half of 2008, after amending its business model and implementing an efficiency program. Previously it had been losing money hand over hoof. Since its establishment in 2005, Tnuva's fresh beef business has accumulated a loss of an estimated quarter of a billion shekels. In 2007 it chalked up a loss of some NIS 80 million, but it apparently managed to reduce that pace of cash burn to NIS 40 million in the first six months of 2008. Advertisement According to the source, Tnuva decided not to shut down the slaughterhouse and fire all its employees because it believes that its new business model will allow it to successfully and profitably compete in the fresh meat market. The source said that the employment issue at these sensitive times also played a part in its decision not to shut down the slaughterhouse. The majority of its 200 workers are residents of Beit She'an who - if laid off - would have a difficult time finding alternative employment. Accordingly, Tnuva decided to continue production as long as there is a chance of the establishment becoming profitable, the source said. Under the new business model, the slaughterhouse has stopped marketing packaged meat products. Instead, it has begun marketing cuts to butchers and retail chains, thereby lowering marketing costs. In addition, Tnuva's beef division has changed its system of purchasing, feeding and raising calves for slaughter. The livestock is imported from Australia and raised in Israel. The factory has also begun providing local beef producers slaughtering services at the "cleanest and most modern facility in the Middle East," according to the source. Adom Adom had been the first to pioneer the sale of fresh beef, rather than frozen, in retail chains. Bookmark to del.icio.us   From the bunker Hamas says Gaza won't break, victory over Israel is near. Banned Israel bans Arab parties from running in upcoming elections.

Read & React Bradley Burston / Gaza War Diary IV - Can people die of ambivalence? Responses: 42 Amos Harel with IDF in Gaza / 'Let's finish what we started' Responses: 76 Ari Shavit: World cannot, must not condemn our war on Hamas Responses: 108 U.S. arms shipment to Israel canceled due to Gaza conflict Responses: 15 Yoel Marcus: It's not Israel's fault it has a strong, well-run army Responses: 66 More Headlines 02:11 Olmert ignoring calls from Barak, Livni for immediate Gaza truce 00:58 Egypt tells Hamas it must commit to one year cease-fire in Gaza 21:51 U.S.: Olmert never asked us to abstain from UN vote on Gaza truce 23:56 Settler shoots, kills Palestinian who allegedly hurled rocks at him 20:44 IDF Chief: Hamas bombers posing as Israeli troops in Gaza 21:32 Shin Bet: Some 565 rockets, 200 mortar shells fired at Israel since start of Gaza op 20:31 Clinton: U.S. must address Israel security, Palestinian aspirations 23:58 Turkish PM denies anti-Semitism, says 'Jewish-backed media' spread false info on Gaza 22:09 IDF officer critically hurt in Gaza; 6 other soldiers also wounded 20:12 IDF bombs some 30 smuggling tunnels in southern Gaza 00:44 Israel's Waltz with Bashir, on 1982 Lebanon War, gets Oscar nod 19:48 Embedded with the IDF in Gaza / 'Let's finish what we started' 23:57 UN human rights body: Gaza violence has 'devastating' effect on children 17:58 WATCH: IDF says Hamas has professionalized use of human shields in Gaza 23:58 Israel denies Syria claim it left traces of uranium at nuclear site bombed by IAF 21:34 Palestinian reporters charged with leaking censored info on Gaza to Iran TV 17:59 A week after expelling Israeli officials over Gaza op, Venezuela looks to repair ties 22:25 Italy's Jews: Pope Benedict negating 50 years of interfaith progress 23:57 UN Chief Ban, en route to Mideast: Hamas, Israel must stop fighting now 21:02 Hamas' take on the Gaza war? Watch it on YouTube 11:17 ANALYSIS / World cannot, must not condemn our war on Hamas Previous Editions Select Day 13 jan 12 jan 11 jan 09 jan 08 jan 07 jan 06 jan 05 jan 04 jan 02 jan 01 jan 31 dec

Special Offers Advertisement Summer in Israel Israeli style - Tzofim Chetz V'Keshet 2009 Blue And White Forever Israel Army T-shirts Wear with Proud Donate the Soldiers Kit You can make a direct IMPACT! on the life of an Israeli soldier State of Israel Bonds During this time of market volatility, Israel bonds can help. SURF RAMBAM Keep current about new-wave medical care, education and research. Summer Camp in Israel The best place for your children this summer Fattal Hotel Chain Perfectly located hotels on best resorts of Israel. Eldan Rent a Car Israel's leading car rental company offers you a 20% discount on all online reservations Jewish Singles Personal Ads Find the love of your life on JDate.com Junkyard Junk a car - get free towing nationwide and a tax-deductible receipt

Home | TV | Print Edition | Diplomacy | Opinion | Arts & Leisure | Sports | Jewish World | Underground | Site rules |

Real Estate in Israel | Travel to Israel with Haaretz | Hotels Israel | Restaurants Israel | Tourist attractions Israel | Shops Israel

birthright Israel | Search engine marketing

Haaretz.com, the online edition of Haaretz Newspaper in Israel, offers real-time breaking news, opinions and analysis from Israel and the Middle East. Haaretz.com provides extensive and in-depth coverage of Israel, the Jewish World and the Middle East, including defense, diplomacy, the Arab-Israeli conflict, the peace process, Israeli politics, Jerusalem affairs, international relations, Iran, Iraq, Syria, Lebanon, the Palestinian Authority, the West Bank and the Gaza Strip, the Israeli business world and Jewish life in Israel and the Diaspora.

© Copyright  Haaretz. All rights reserved