Subscribe to Print Edition | Sun., January 04, 2009 Tevet 8, 5769 | | Israel Time: 01:45 (EST+7)
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On the couch / Faithful to our thrilling old lass
By Jerrold Kessel

I suppose they're right, the nattering nabobs of Israeli soccer, calling off all games this weekend because of the war in the south. Yes, of course they are. Still, one can't help feeling just a little sad about the sensible decision.

Of course, no one wants to be stupid or reckless, but while we love sports in the good times, we need it all the more in the bad times - as a diversion, as a way to focus at least some of our time on other important things. It's a time, too, when we need to feel inspired, a time more than ever when we'll thus have to rely on what action is provided for us on our TV screens. "Ata chai be'seret" ("you're living in a dreamworld") charges the son of a friend of mine who doesn't agree with his dad's liberal politics. And, of his propensity to tune away from the blanket war coverage and into TV sport.
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He wouldn't have such a problem in England, from which I've just returned from a 10-day visit. Even during the Christmas-New Year period when in many parts of the world sport takes a back seat, if you don't go out to a match yourself and have only terrestrial channels, you can forget about getting anything sporting to watch; the most you'll find on the box are a few snippets of goals at the tail-end of the news plus once a week "Match of the Day" to round-up the Premiership action. That, and that all - nothing of the wonders that were going on Down Under where South Africa was taking over from India and upsetting Australia's cricket cart so dramatically.

That made even more relevant an appealing e-mail I received from Betty Korman of Jerusalem: "How can we encourage the local cable companies to show more cricket? The "Cricket Show" on Fox," says Mrs. Korman strikingly, "is irritating with more advertising than any content. We did have the Ashes live a year-and-a-half ago, but since then NOTHING! I have many friends who are interested in watching cricket. My son (who has played cricket for Israel under-13 and under-17) learned so much from watching live cricket. Please, can you help us deprived cricket fans."

Fox, as far as I understand it, Betty, are not to blame, having lost out in the bidding to an ESPN/STAR conglomerate that now controls all the rights to telecast world cricket. They, in turn, sell off regional rights to local buyers and apparently the Mideast was snapped up by a group which didn't want to include Israel. So I'm told, anyway, by people in the know.

Still there are a couple of things you could do. For one, there's a great Web site www.ooxtv.com, which carries cricket live on the Internet (and other sports on allied sites). Obviously, it's not the same as on the TV unless a smart technician in the family can link the computer to the bigger screen.

Then there's the possibility - though this costs a bit - of putting up one's own dish and finding a satellite provider who can give us action from South Africa, India or the Gulf where there are a couple of super cricket channels that, despite annoying between-overs commercials, are excellent value; almost all the major Test series are covered.

There's yet another road we might take - induce or threaten Yes or Hot to understand that we honestly don't need 26 channels in exotic languages or half-a-dozen porno channels or 964 cooking channels, and that the well-being of Israeli youngsters requires a dedicated cricket channel. Anyone care to take upon him or herself the forming of such a lobby? After all, we're not asking for coverage of horseshoe tossing from Montana or the finals from the Brandfort Jukskei club in deepest dark South Africa.

While we're getting this petition going, we should really also campaign to have ESPN's formidable Classic channel included in our Yes and Hot packages. They have wonderful replays of old events one can watch over and over again.

Only yesterday I indulged one after the other in "The Rumble in the Jungle" when Ali beat Foreman in Zaire, a 1981 Test match in Wellington in which the Springboks beat the All Blacks despite a massive anti-apartheid demonstration, and the Springboks beating Australia on their return to World Cup cricket in 1992. Great stuff, and definitely worthy of inclusion on the roster on anyone who delights in being challenged for "living in a dreamworld."

Without TV sport there's been a blessing though - plenty of time to read more on sport and to contemplate the state of our passion within the current wretched economic climate: The big problem that we are going to have to confront in 2009 is whether the squeeze may mean that there just won't be enough sponsorship money to ensure that we get all the action to which we've become accustomed on our TVs. As the IHT's sports editor Peter Berlien put it, "For anyone still clinging to the illusion that sport can ever hope to disentangle itself from politics or economics, 2008 was a sobering year."

There's an upside to this economic downside. Sure, sport is the one thing we can afford to do without - or so we tell ourselves as sponsorships tumble like Aussie wickets to the Protea pacemen. Simon Barnes of the Times put it deliciously: "Suddenly, sport is no longer sexy, suddenly the gorgeous pouting minx of sport has found that no-one fancies her any more, or at least, they've stopped stuffing banknotes down her cleavage. What's a girl supposed to do in such circumstances?"

Well, for one, sport can do a lot worse that cast away false admirers, even those with the big bucks and get back to its essence with less hype of celebs and their antics. For real fans, sport will always be as thrilling as it was, attractive as ever to those for whom its wonders never cease to fascinate, or as Barnes concludes, "All it needs is us: people who are stupid enough to care about it."

Go on, call me "stupid!" But, I know pleasures to be had from Usain Bolt sending his bolts of lighting over the track, of Jason Lesack turning miracle provider for Micahel Phelps, of Bnei Lod eking out a last-minute victory to keep away from the clutches of the third division, of Detroit Lions fans remaining loyal for all that their team wasn't able to boast a single NFL victory all season long, of Pini vaingloriously battling his way back into the hearts of the Maccabi faithful, of Tiger limping bravely to greater glory still, and of the thought of Rafa and Roger, and maybe Andy, entrancing us with yet another magical final in just a few weeks time in Melbourne.

Go on, call us "stupid!"

Betty, start drawing up that petition!

Readers are encouraged to send comments to jerrkess@yahoo.co.uk.
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