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Last update - 02:10 28/12/2008
Israel to mount emergency international PR effort in wake of Gaza campaign
By Barak Ravid, Haaretz Correspondent
Tags: Foreign Ministry, Gaza Strip 

Foreign Minister Tzipi Livni on Saturday instructed the Foreign Ministry to take emergency measures to adapt Israel's international public relations to the ongoing escalation in the Gaza Strip.

Livni instructed senior ministry officials to open an aggressive and diplomatic international public relations campaign, in order to gain greater international support for Israel Defense Forces operations in the Gaza Strip.

Israel launched Saturday morning the start of a massive offensive against Qassam rocket and mortar fire on its southern communities, targeting dozens of buildings belonging to the ruling Hamas militant group.
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Palestinian medical sources said that at least 230 people had been killed in the strikes, which began at around 11:30 A.M.

Livni instructed ministry officials currently on vacation in Israel to return immediately to their posts abroad, and to immediately mount public relations campaigns in their station countries, focusing on local media and public officials.

In addition, Isr
Foreign Minister Tzipi Livni. (Jini)
aeli officials stationed abroad have been put on high alert.

Livni will hold a series of talks with foreign officials in the coming days, in which she will attempt to explain the rationale for the expanded IDF operations in the Gaza Strip.

The Foreign Ministry is also looking to recruit speakers of foreign languages, in particular Arabic, Italian, Spanish, and German, in order to expand Israel's public relations campaign with the representatives of foreign media outlets currently in Israel.

An international media broadcast outlet will be opened in Sderot on Sunday, and the Foreign Ministry will organize a series of tours of Sderot and the Gaza envelope communities for foreign media and diplomatic figures.

Speaking in English at a press conference Saturday, Livni said Israel "expects the support and understanding of the international community, as it confronts terror, and advances the interest of all those who wish the forces of peace and co existence to determine the agenda of this region."

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      1.   PR-effort 18:02  |  John Elliot 27/12/08
      2.   Tzipi, re-hire Alon Pinkas ! 18:55  |  Rick & TC 27/12/08
      3.   Livni, Tell the World Israel Will End the Blockade. 19:17  |  Reader 27/12/08
      4.   IAF STRIKE ON HAMAS 19:19  |  FROM MUMBAI WITH JOY 27/12/08
      5.   PR campaign??? 19:30  |  T A Sheppard 27/12/08
      6.   Don`t bother. Just tell us how many Pal civilian casualties 19:35  |  Michael 27/12/08
      7.   "kill the man, and attend his funeral" 19:43  |  whowhat 27/12/08
      8.   Pathetic! 19:55  |  Maureen Ann 27/12/08
      9.   KILLERS 19:59  |  MOHAMMAD 27/12/08
      10.   I think it is not necessary. 20:20  |  Roberto Gutierrez 27/12/08
      11.   PR campaign proves Israel knows it is wrong... 20:53  |  BBSNews 27/12/08
      12.   Requisite Israeli pre-election Arab slaughter 20:53  |  Mick 27/12/08
      13.   John Elliot: Strong Case, Your Joking Right 20:59  |  Brad 27/12/08
      14.   Smells of panic.... 21:39  |  Palestinian Brit 27/12/08
      15.   PR!!! Address the cause (occupation), not the symptoms(rockets) 22:00  |  John 27/12/08
      16.   It won`t work 22:01  |  Daniel Donaly 27/12/08
      17.   Even the most righteous cause needs PR 22:11  |  Amitai Blickstein 27/12/08
      18.   BBS News: and your campaign proves what? 22:20  |  Israeli citizen 27/12/08
      19.   Support to Israel 22:27  |  Rev. Fridrik Schram 27/12/08
      20.   World Outcry? 22:35  |  36 chambers 27/12/08
      21.   Public relation wake-up call by Ministry of Foreign Affairs 22:50  |  H.H.M. 27/12/08
      22.   #7 John; Pals messed themselves up 23:18  |  Alicia 27/12/08
      23.   ISRAEL TO MOUNT EMERGENCY PR 23:29  |  Akram Malik 27/12/08
      24.   #8: occupation 23:33  |  Adam 27/12/08
      25.   gaza 00:08  |  martin wijnen 28/12/08
      26.   go israel 00:30  |  Jorge Garcia 28/12/08
      27.   Re. Brads ignorance 00:32  |  John Elliot 28/12/08
      28.   #12 Rev Schram 00:44  |  chris 28/12/08
      29.   Mick - Don`t be a schmuck... The Pals were celebrating the 00:45  |  Ben 28/12/08
      30.   Palestinian Brit - This is a normal course of action. Are you 00:46  |  BF 28/12/08
      31.   Gaza Strick 00:56  |  Eddie 28/12/08
      32.   John the leftist broken record 00:58  |  Zionoid 28/12/08
      33.   Israel Defends Civilians from Hamas 01:08  |  Jill 28/12/08
      34.   Where is BIBI ? 01:16  |  idf_sergeant 28/12/08
      35.   Israel should get condemation from the international community 01:20  |  Dutch 28/12/08
      36.   PR 01:33  |  Anthony 28/12/08
      37.   Reverend 12 01:35  |  Antthony 28/12/08
      38.   Jewish IDF All Killers 01:45  |  rea 28/12/08
      39.   http://www.foxnews.com/js/photoPop.html?0 01:51  |  Michael 28/12/08
      40.   http://www.foxnews.com/js/photoPop.html?0 01:51  |  Michael 28/12/08
      41.   Despicable, shame on you all 02:00  |  Revolted 28/12/08
      42.   Evil has no friend 02:04  |  Geneva 28/12/08
      43.   Futility of a PR campaign 02:17  |  Brian 28/12/08
      44.   Pure Hollywood script 02:19  |  Hanoman 28/12/08
      45.   Israel is finished politically 02:27  |  Dutch 28/12/08
      46.   re: Rev. Fridrik Schram 02:31  |  Brian 28/12/08
      47.   F@&! the Jews! 02:36  |  myself 28/12/08
      48.   #4 bbs`s own PR clearly PROVES Israel is RIGHT 02:38  |  CK Tan 28/12/08
      49.   #7 pali brit - smells of MISPLACED smugness 02:48  |  CK Tan 28/12/08
      50.   36 Chambers Propaganda 03:00  |  PC USER 28/12/08
      51.   Roberto From Spain 03:09  |  PC USR 28/12/08
      52.   pr relations 04:13  |  mark 28/12/08
      53.   Attack on Hamas militants 04:23  |  Fred W 28/12/08
      54.   The daughter of a criminal, becomes a criminal 05:08  |  Marilyn 28/12/08
      55.   Israel`s PR campaign. 05:08  |  Maureen Ann 28/12/08
      56.   Even Egypt is publicly blaming Hamas - enough said! 06:12  |  Free Gilad Shalit 28/12/08
      57.   quick send out the talking heads 06:16  |  antigono 28/12/08
      58.   Israel messed up BIG TIME 06:45  |  Michael Hoekstra 28/12/08
      59.   HAMAS IS AN ISRAELI BEAST 07:03  |  Marilyn 28/12/08
      60.   Israel spins again 07:15  |  Janice 28/12/08
      61.   Calm down, there, H.H.M. 07:23  |  Jasper 28/12/08
      62.   #9, Daniel Donaly...you`ve got that right... 07:45  |  Silvienne 28/12/08
      63.   don`t give up the hills or the valleys-you can`t buy love 08:16  |  susanna/shoshana 28/12/08
      64.   #14H.H.M.My sister and I returned to Hungary circa 1972 08:56  |  Susanna/Shoshana 28/12/08
      65.   If Israel can`t defend herself,who will-the greatest shame I had 09:13  |  Susanna/Shoshana 28/12/08
      66.   gaza slaughter 09:34  |  jeff forbes 28/12/08
      67.   Lipstick 10:26  |  Kim 28/12/08
      68.   #8 daniel donally and his LOOSE morals 10:36  |  CK Tan 28/12/08
      69.   #27 jeff forbes`s FAULTY assessment 10:46  |  CK Tan 28/12/08
      70.   #23 silvienne`s LIMITED scope of the world 11:13  |  CK Tan 28/12/08
      71.   PR Campaign or PR Campaign? 11:48  |  D M B Quette 28/12/08
      72.   it`s known as "damage control" 11:55  |  eric 28/12/08
      73.   PR Campaign 12:12  |  Michael(UK) 28/12/08
      74.   israeli offensive 12:30  |  alex benfield 28/12/08
      75.   #62 kim TALKING from her own EXPERIENCE 13:51  |  CK Tan 28/12/08
      76.   Israel Campaign 15:25  |  Anna 28/12/08
      77.   PR looking good so far 15:32  |  revolted 28/12/08
      78.   Terrorists hate Violence! 11:32  |  Darwin 29/12/08
      79.   A PR war is in need, but do it right 13:35  |  Alon lyons 29/12/08
      80.   gaza 15:15  |  sue 29/12/08
      81.   Allah doesn`t honor PR 15:36  |  M Swaid 29/12/08
      82.   John Elliot 1, 27 20:23  |  EZ 29/12/08
      83.   #66 "Gaza Slaughter" 12:01  |  JSN 30/12/08
      84.   Long time coming 18:56  |  J 31/12/08
      85.   Thank you 12:21  |  Matt 05/01/09
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