Subscribe to Print Edition | Fri., November 07, 2008 Cheshvan 9, 5769 | | Israel Time: 19:17 (EST+7)
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Advertisement showing Obama as a white man and McCain as a black man.
Last update - 23:28 04/11/2008
McCain turns black and Obama goes white to focus voters on the issues
By Haaretz Service
Tags: Israel news, Israel McCain 

Moments before the American public began voting for their next president on Tuesday, a New York advertising agency made a last ditch effort to remind the voters to consider the issues when casting their ballots, and not the candidates' race.

Tor Myren, the creative director of New York's Grey Group Global Advertising Network, designed a poster, titled "Let the issues be the issues", in which the images of presidential candidates Sen. Barack Obama and Sen. John McCain were manipulated to appear as though Obama is white and McCain is black.

Myren explained to the British Telegraph that the aim of the ad was to communicate a message to the public urging them to base their decision on the candidates' policies, rather than their race.
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However, despite Myren's positive vision, it appears that the ads will not be seen by as much of the public as he had hoped. Because of the unique nature of the posters, passersby had begun tearing them down and collecting them.

The New York advertising agency was inspired by a Benetton clothing company advertising campaign which featured provocative images questioning the race issue. For example, in 1993, the fashion house launched a campaign in which white celebrities such as Arnold Schwarzenegger were featured as black, black celebrities such as Spike Lee as white and Pope John Paul II was turned into an Asian man.

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  1.   Interesting 23:25  |  Leah 04/11/08
  2.   OBAMA WILL WIN THIS ELECTION AS A BLACK OR WHITE 01:12  |  indrajaya 05/11/08
  3.   the content of a man`s character 01:59  |  Akiva P 05/11/08
  4.   Reply to Akiva (3) 05:13  |  Tod Zuckerman 05/11/08
  5.   Why is Haaretz so obsessed with the candidates` color? 10:14  |  Simha 05/11/08
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