Subscribe to Print Edition | Thu., September 11, 2008 Elul 11, 5768 | | Israel Time: 10:54 (EST+7) web haaretz.com   Back to Homepage Haaretz Toolbar Diplomacy Defense Jewish World Opinion National Print Edition Car Rental Books Haaretz Magazine Business Real Estate Easy Start Travel Week's End Anglo File

New cars from rental, up to 20% off dealer price By Daniel Schmil Tags: car rental, shlomo sixt  The Shlomo Sixt car rental and leasing agency is selling new cars at a significant discount that enables buyers to make an end run around the vehicle importers. For example, TheMarker discovered that the company's Haifa branch is offering nine different models at discounts ranging from 5%-20%. At the high end of the discount range is the Chevrolet Optra family sedan, at 20% off the dealer price. With a 15% discount the Hyundai Getz comes in at just under NIS 82,000. "These are new cars that we order for you," a company representative told TheMarker. "It comes straight from the importer on a carrier truck." Sixt's detour around the importers could change the rules of the game in the local vehicle market. The prices it is offering are competitive with those offered by the importers to both private individuals and to other leasing companies. The latter may prefer not to purchase vehicles from an importer that cooperates with Sixt on its new method, which reduces the value of the importer's own stock. Advertisement Another aspect of the "method" is its exposure of the kinds of discounts the leasing companies get from the importers. After all, if Sixt can offer a break of up to 20% under the dealer price, and we know they're not in business just for the fun of it, then it must be buying those hunks of metal for even less. Sixt's method is known as "second-hand with zero mileage. Sixt doesn't publicize the fact that it is selling new cars, but if you walk into a showroom and ask you will be offered a wide range of models to choose from. There are some minuses. Officially, you are buying a used car from a leasing agency, which automatically means a 15% loss in value on resale. But it can still pay off. For example, the book value of a secondhand, 2008 Chevy Optra is NIS 100,000. Shlomo Sixt is selling it for NIS 10,000 - with zero mileage - and if you're willing to hold onto it for three years, the 15% "penalty" on selling a previously leased car probably won't much matter. Another drawback is the smaller range of color choices. If you had your heart set on a metallic pink Aveo, you could be out of luck. Most of Sixt's rivals - Eldan, Albar, Operate Lease, Budget and Leascar - are completely out of the zero-mileage game. Avis offered a Mazda 3 in a limited range of colors at a discount of 5%, probably due to the cancelation of a leasing contract. Cal Auto doesn't offer zero-mileage cars, either. "We're prohibited by our agreement with the importers," a company representative said. There is another option, however. "The price quote says 4,700 kilometers, but both I and the customer know it's a vehicle with no mileage on it," he explained. Bookmark to del.icio.us   'I didn't kill Rose' Ronny Ron, grandfather of missing 4-year-old, recants his confession. Diplomatic incident Olympic medalist Shahar Zubari stirs controversy, calling Chinese 'shits'.   1.   Still A Bloody Ripoff 01:11  |  Leor 09/09/08   2.   WE HAVE A DOLLAR NOW VALUED 13:47  |  Robert 09/09/08   3.   Just another way for the gov`t to rip the people off 10:46  |  Yaakov K. 11/09/08

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