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'Organic' label can mislead, warns Bio-organic Agro society
By Rina Rozenberg and Amiram Cohen
Tags: Israel, organic produce

Anybody can label produce "organic" and even a new law won't help, say organic growers. Agriculture Ministry regulations meant to reconcile issues of labeling and sale of local organic produce were approved by the Knesset Economic Affairs Committee yesterday. But the Israel Bio-organic Agriculture Association claims that the law will not prohibit or limit the use of the term "organic," and that any farmer will still be able to label his produce as he wishes. The problem lies in enforecement, the organization says.

Committee chairman Gilad Erdan, who sees the problematic nature of the amended law, promised the organization that he and the Agriculture Ministry would take steps to change it before the upcoming recess. According to the approved regulations, organic products will be labeled with two symbols: the Agriculture Ministry's organic logo and that of a regulating organization - Agrior, Skal Israel or IQC, the three organizations chosen for the purpose. From now on, only regulated products will be entitled to such logos. The three companies were chosen through an Agriculture Ministry tender.

In addition, the rules oblige separation between organic and conventional produce at points of sale, to enable consumers to easily differentiate between the two. Not much will change for consumers. They will still be forced to search for the organic labeling on products to ensure that they meet organic regulations, but even then they can't be sure.
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"The law will provide no advantage, and could even result in deception. The knowledge that a legal arrangement exists may lead consumers to mistakenly assume that the word organic appearing on labels means that the product is being supervised," says Dr. Oranit Raz, director of the Bio-organic society.

"[The law] is only a superficial solution, and its potential damage may far exceed its benefit," she added.

Raz says that as soon as the issue of supervision and enforcement is solved, the law will achieve its aim. Also, the regulations currently only cover vegetable products, which constitute 37% of all organic sales in Israel. Other food products will be addressed only next year.
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