By Yossi Melman, Haaretz Correspondent: WATCH: Bollywood ad by Israel arms firm dubbed 'most atrocious ever'
Talkback
Title:You have to look at the promos from all the other arms vendors
Name:Noam D. Blume
City: Tira State: Balestine
Plenty of them are similarly astonishing.

So are lots of the drug ads on American TV, if you remember how it was just a few years back.

"Wired" magazine I doubt looked at a single promo from any other arms dealer, ever. They got stung by the anti-Israel bug. Hope they recover.

The notion of selling weapon systems like toothpaste, with pop-culture conventions, certainly is weird. But all the firms do it, whether Israeli, US, Dutch, German, or French.