| Talkback | |
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Title: | Stop 1950`s "Hasbarah" and do 21st-Century PR ! | |||
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| Name: | Fortuna Benmayor | | |||
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| City: | Cartagena de Indias | State: | Colombia | | |
| I have said it many times before. Not only the world is sleeping, Israel`s awareness on the importance of effective and proactive Public Relations is sleeping too. And when it wakes up, Israel resorts to outdated, childish, half-hearted PR campaigns, lacking the ability to take the pulse of what IS. |
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