Israeli Fashion Retailer Torn Between Daring Spirit and Need to Please the Masses

Castro's spring-summer 2013 collection was presented on two parallel runways that rarely crossed: One represented what the executives want the public to think of them, and the other included what the management thought the public would actually buy.

Using mirrors to magnifying beauty is not a foreign concept in the fashion industry, and Castro's spring-summer 2013 fashion show at the beginning of the week reflected this practice. Tiered mirrors at the ends of the runway reflected the image of the models as they passed, as well as the Castro logo, which was hung from the ceiling. In addition, those seated in the first rows of the audience could also see...