Israeli culture's top ten || Israeli television's No. 1: Avi Nir
Avi Nir, 52, CEO of Keshet.
Avi Nir, head of Channel 2's Keshet network for the past 11 years, not only embodies, to a large extent, the values of local commercial television; he long ago achieved quasi-mythical status. Nir is regarded as the person who is able to predict what the viewing audience wants, satisfy their tastes precisely and, time after time, create shows that will keep them glued to the screen....
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