Whole Foods spices up life in the U.S. with Israeli paprika
Simone Cormier, spice coordinator for upscale U.S. supermarket chain Whole Foods Market, visits the source of the sweet paprika used by the chain.
Simone Cormier - jet black mane of hair pulled back, dark red lipstick and big, dangly silver jewelry - is wandering through the Levinsky market in Tel Aviv, putting her nose into spice baskets. "Hmm," she murmurs appreciatively at some coriander. "Interesting," she says, rubbing cumin through her fingers. "Ah ha," she pronounces, to no one in particular,...
Like us on Facebook and get articles directly in your news feed