The Israeli Actress-turned-fashion Designer and Her Obsession With Casualness

Former TV personality and ex-wife of rock star Aviv Geffen boasts a breezy personal style.

The entrance wall of the studio-boutique belonging to Ilana Berkowitz, who was famous in Israel as an actress and television presenter, is located on a basement floor on Tel Aviv’s Dizengoff Street, and is densely covered with drawings and doodles. “Everyone who comes here draws on it,” she says, adding that for her it’s the only way to concentrate in the midst of a workday.