The Conservative Kaleidoscope of Colors and Cuts

The well-established Israeli fashion house Gertrud has relocated to a more hip and stylish part of town, which also reflects its latest collection.

After 13 years on the north side of Dizengoff Street in Tel Aviv, the main outlet of the Gertrud fashion house has moved to its new quarters at 1 Rothschild Boulevard, where it's comfortably ensconced among a group of fashion stores that have opened over the past two years on the ground floor of the exclusive residential building.