Text size
related tags

When Ruti Zisser - an Israeli living in the United States where she runs a chain of boutiques selling items by Israeli designers - sits down for a chat during a visit to Israel, she remembers her American PR woman Jessica with a faint pang of guilt. Jessica, it seems, preps Zisser for every interaction with the media and advises her what to say and how to say it. "In America, things are done...