Israeli Designers Open New Boutique in North Tel Aviv

For Ayelet Hermel and Efrat Levin, designers of the Alef Alef brand, the opening of a new boutique in north Tel Aviv is a step that attests to their maturity.

"What's nice we're taking with us; what isn't stays here," said Ayelet Hermel and Efrat Levin, designers for the Alef Alef brand, about the furniture and other items they plan to take with them to the new boutique they're opening in the Basel complex of north Tel Aviv. A genuine wood bench is one of the pieces of furniture they'll take with them. They already know where they'll put it, and how it will...