Collection / Jam-flavored clothes
After years of importing international labels, Story decided to tell its own fashion story. First chapter looks promising but isn't daring enough.
Eleven years after Uri Reiss, owner of the Story retail fashion clothing chain and 911 Fashion Ltd., which stands behind the chain, opened his first store, the retail network is for the first time launching an independent collection designed and manufactured in Israel. Haaretz asked Reiss what led him to come out with a collection like this in a retail chain that imports major international labels, especially in...
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