Blade runner: Israeli kitchen knife designer has sharp tools in his marketing box
Tomer Botner used social networks and crowd-funding to propel himself into the international market.
The story of Tomer Botner, 31, and his rescue from professional fiasco could probably be included in some self-help guide books. In his apartment above a furniture store in Tel Aviv's Florentin neighborhood, with a frank smile, button-down denim shirt and round glasses perched over a reddish mustache, he talks openly about the inner process he has been through since failing his studies and becoming a knife...
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