Running a Worldwide Art Web From Tel Aviv

Artsetters, set up by two Israel-based internationals, aims to connect up-and-coming artists worldwide with art lovers on limited budgets.

While New York Times art columnist Souren Melikian observed recently that the steep price rise over the past five decades has made buying art "the privilege of the very rich," young entrepreneurs like Tel Aviv-based Lee Rotenberg and Alex Schinasi are working hard to buck that...