The scents and sensibility of a Jaffa perfumerie
At his new, unpretentious shop in the Jaffa flea market, perfumer Erez Rozen crafts individual perfumes for customers, with no two scents alike.
The perfumer’s art is usually the province of experts, passed down in traditional guilds or from father to son. Known as “the purest art,” the field is associated with poetic theories of scent, high-saturation advertising and well-known presenters who sell everything but the scent itself.
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