Channel 10 television is currently considering changes in its broadcast schedule. Haaretz has learned that the changes, if they are indeed made, will take effect at the beginning of November and include moving programs to different time slots.
The planned changes will mainly affect the afternoon and early evening hours, before the main news program kicks off prime-time viewing. Today, the line-up consists of the programs "Five O'Clock with Rafi Reshef," broadcast - as the name indicates - at 5 P.M., followed by Israeli chef Yisrael Aharoni's cooking show, then "London and Kirschenbaum," and finally the news.
The new plan is to schedule "London and Kirschenbaum" at 5 P.M., Rafi Reshef's program at 6 P.M., Aharoni's cooking show at 7 P.M. and then, from 7:30 until the news starts, a show hosted by Guy Pines.
"Good Evening with Guy Pines," the entertainment and news show produced and presented by Pines, now runs at night, and is considered a success - certainly in light of the channel's low ratings as compared to Channel 2. Last week, the program's rating was 6.8 percent of the general population, a relatively high figure given the broadcast time and the broadcasting channel.
The changes now under discussion are aimed at improving the channel's overall evening ratings by creating a break in the sequence of current-events programs now on the schedule prior to the main news program and harnessing the popularity of Pines' show to lure viewers to defect from Channel 2 and then, hopefully, continue watching Channel 10's whole evening line-up.
As compared with "London and Kirschenbaum," which last week achieved an average rating of 5.5 percent, the programs scheduled opposite it, "Six With..." and "Savings Plan," achieved ratings of 7.4 percent and 9.5 percent, respectively.
Nearly a year ago, Channel 10's managers also tried to rearrange its schedule. The motivation at that time was slotting in the series "Pilots' Wives," again in order to create higher ratings for the evening news program and the evening line-up as a whole.
But the plan to move "London and Kirschenbaum" aroused protests from viewers, and "Pilots' Wives" did not attract many viewers, so in the end, it was decided to broadcast "London and Kirschenbaum" only a quarter of an hour later. After "Pilots' Wives" went off the air, the veteran duo of presenters returned to their regular slot.
The program's producer, Avi Alkalay, refused to comment this week. "During the eight years we have been broadcasting on the channel, such ideas have cropped up a number of times," he told Haaretz. "We are tired of reacting prematurely."
Pines and Motti Kirschenbaum also refused to comment, and Yaron London could not be reached. Channel 10 told Haaretz, "We are currently working on the broadcast schedule for the month of November, in which a number of changes will be introduced."
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