Wissotzky Turns Green Tea Into a Hot New Product

It seems that in 2012 Wissotzky Tea cracked the code of getting shoppers to spend more on a particular product - something others in Israel's food industry struggled to do.

Getting shoppers to spend more of their money on a particular product is a dilemma faced by all marketing people, particularly in the food industry where consumers have become extra sensitive to prices in the past two years.