Waze Holds Out for the Big Bucks

After reports of the Israeli mapping start-up's impending acquisition by Apple were debunked, it is revealed that the company held talks with the other big guys, including Facebook, Google and Microsoft.

Waze, the Israeli crowdsourced navigational app start-up, may not be in talks to be acquired by Apple as was previously rumored, but the company's senior executives did meet in the past month with senior folks at Facebook, Microsoft and Google. Some of the talks included Facebook founder and CEO Mark Zuckerberg, and Microsoft CEO Steve Ballmer. These three companies, along with Apple, all made offers to acquire...