After years of stellar success in heavy-duty computing, local techies are learning how to court actual end users. The takeoff of apps such as Waze and GetTaxi raises the question - is this focus a good thing?
Israeli startups are known for excelling at technological innovation but faltering when it comes to marketing. This is such a part of the conventional wisdom that few bother to test the assumption.
register with haaretz
Like us on Facebook and get articles directly in your news feed