CEO in a strange land
Foreign businesspeople who relocate to Israel encounter a very different culture. Some attempt to cope – while others sell the firm and flee.
It was November 2012, during the eight days of Operation Pillar of Defense, the most recent round of fighting between Israel and Gaza. People living in the center of the country were a little frightened by the rockets striking the greater Tel Aviv area, but you couldn’t say that the local populace had been seized with hysteria.