An ad agency blooms in the desert
McCann Erickson set up a branch in Mitzpeh Ramon, far from Tel Aviv’s insular advertising industry. A handful of hipster employees have gladly followed, and say there’s no going back.
An outsider won’t have an easy time finding McCann Erickson’s new branch on Nahal Salit Street in Mitzpeh Ramon. Far from Tel Aviv’s media and communication hub in Ramat Hahayal, 200 kilometers from the restaurant Cantina where many of their ad industry colleagues congregate, the biggest advertising agency in Israel decided to open a new branch under the name McCann Valley.