The Great Mall of China

Pay attention to what Chinese kids are wearing, listening to and buying. Soon enough they’ll not only change the face of their country, but also that of the entire global economy.

Sometime at the beginning of the last decade, young Internet users in China developed their own language. They called it "Martian Language," after a popular quote from the Hong Kong movie "Shaolin Soccer." By 2006 or 2007 the new language, which was based on the unconventional representation of Chinese characters online, had become especially popular.