Startup of the week / NowForce, the smartphone life saver
A panic button in the palm of your hand that can get the right help to your door within minutes.
“We help save people’s lives with cell phones," says Asaf Shafran of NowForce, the company he founded and heads. how? Its technology transforms standard mobile phones into life-saving networks, as the company puts it, including by making the work of emergency responders more efficient.