Start-up of the Week Tracx Has a Finger on the Digital Pulse

Social media management system Tracx is tapping the mood in the digital town square, allowing brand managers to connect directly with customers and gather valuable information that may help put your product – or president – on top.

Polls are generally the go-to method of data collecting when it comes to elections. But as elections in Israel near, social media is becoming the new town square where the public weighs in on issues and candidates. It certainly proved useful in the U.S. elections this year.